Statistics show that just over 14.7 million people use the internet in Australia on average every month. As of 2008, 75.9% of Australia's population is online. And in the period 2000-2007 Australia?s internet use grew by a skyrocketing 123%. As a business, now is the time to get involved. The internet can give your business the opportunity to expand into new areas and expose you to a whole new audience. \
Statistics from www.internetworldstats.com Jan 11 2007
Potential customers want to know more about the businesses they are dealing with. More and more they are looking to the business?s website for this information. With a website you can present yourself, your staff and the intentions of your business clearly and professionally. Being able to refer potential business to a well designed website will also give you and your staff a greater sense of pride and con?dence.
On the internet small and large businesses can compete on a more level playing field. A professional website can present a small business with all the ?air and impact of larger businesses. Likewise, well established businesses fall ?at on the internet if the website does not match their status.
A well designed website gives your business credibility and professionalism. This instils a level of trust with your customer which increases their purchasing con?dance. An unprofessional website will re?ect badly on your perceived professionalism, and not having a website at all can work against you when being compared with the competition.
Provide service and information to customers and potential customers around the clock with no extra effort or staff costs. Digital media is immediate and delivers answers while buyers are still hot. It is also highly interactive and with the right scripts can elicit sales with little or no personal contact.
The Internet can be the most effective and cost ef?cient way to advertise and reach quali?ed prospects. Search engine optimisation and sponsored searches are very affordable and can deliver results for a fraction of the cost of regular print ads. No matter what the size of your business, your website is a powerful and cost-effective direct marketing and communication tool.
Any products or services you sell can be made immediately available to a wide audience. Just like opening another branch, your website literally can be a way to grow your business.
Many individuals, communities and clubs are enjoying being part of the online world, sharing photos, hobbies, resumes, expertise and even good recipes! The Internet is a social and cultural phenomenon of our time, its great to be a part of it.
Open your doors to world wide market, you would be surprised on your new client base and enquires wether it be around the globe or in Australia your sure to increase you market base.
Reduce your printed media and time spent with clients over the phone. For example have your products online with detailed explanations where customer can see what you are talking to them about by directing them online whilst in you conversation.
As the saying goes pictures are worth 1000 words help your customer understand you by directing them to your site where they can get pictures catalogues or more details on your product or service.